Services and Operations – Knowing what you don’t do can be more important than knowing what you do. Warren Buffett says the most successful folks know what to say “no” to.
Executive Summary – This is the high-level overview of your firm. This should explain to anyone what you do and how you do it profitably.
SWOT Analysis – We’ve included a template to help you map your competitive landscape.
Market Analysis – “Pursue your passion and profits will follow” is horrible advice. Make sure there’s a market for what you’re doing. Also make sure you have a chance to compete.
Financial Plan – Surprise! Most businesses are shocked by unanticipated expenses. This section outlines key costs to consider.
Marketing Strategy – How will clients find you? Hanging a shingle doesn’t bring money in the door. Develop a plan to grow.